What strategies do advertisers use

what strategies do advertisers use

7 Types of Propaganda Techniques Advertisers Use

Advertising Techniques - 13 Most Common Techniques Used by the Advertisers Emotional Appeal This technique of advertising is done with help of two factors - needs of consumers and fear factor. need for something new need for getting acceptance need for not being ignored need for change of old things. Apr 14,  · ‘Skill-up’ Strategy – ads that show someone either how to do a target behaviour, or how to do it more easily. e.g. Amazon’s Echo campaign ‘Eliminate-Complexity’ Strategy – ads that remove or reduce barriers – real, imaginary or anticipated – to undertaking a target behaviour, making it as effortless as possible. e.g. Westpac’s Impulse Saver Campaign.

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See our User Agreement and Privacy Policy. See our Privacy Policy and User Agreement for details. Learn about various techniques advertisers use to sell their products. SlideShare Explore Search You. Submit Search. Home Explore. Successfully reported this slideshow. We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime. Common Advertising Strategies.

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David Cruz. Show More. No Downloads. Views Total views. Actions Shares. No notes for slide. Common Advertising Strategies 1. Recognizing Common Advertising Strategies 2. Things what to do to speed up metabolism consider when viewing an advertisement: What is the brand name or product? Who is the target audience?

What are the significant visual images? What catchy words or slogans are being used? What needs or desires are being targeted? What fears are being suggested? Are any stereotypes being presented? What advertising techniques are being used? What is the underlying message in the ad? What is your personal reaction?

Advertisers use a variety of advertising techniques and strategies to get consumers to buy their products. There is a suggestion that by using their product some of these associations will wear off onto the consumer. They suggest that terrible things can happen to a consumer if you don't use their product. Society has been made to feel that these things are not acceptable. However, FEAR can also be used to prevent drinking and driving, drug taking, etc. FEAR works best if it does not scare too much.

Ideal Kids and Families 1 The kids in commercials are often a little older and a little more perfect than the target audience of the ad. They are, in other words, role models for what the advertiser wants children in the target audience to think they want to be like.

A commercial that is targeting eight year-olds, for instance, will show 11 or 12 year-old models playing with an eight year old's toy. Ideal families are all attractive and pleasant looking— and everyone seems to get along!

Ideal kids and families represent the types of people that kids watching the ad would like themselves or their families to be. Are You Cool Enough? Sometimes they will show someone uncool trying a product and then suddenly they become hip looking and do cool things. Amazing Toys 3 Many toy commercials show their toys in life-like fashion, doing incredible things. Airplanes do loop-the-loops and cars do wheelies, dolls cry and spring-loaded missiles hit gorillas dead in the chest.

This would be fine if the toys really did these things. Weasel Words 4 By law, advertisers have to tell the truth, but sometimes, they use words that can mislead viewers. Heartstrings what building has the most stores Commercials often create an emotional mood that what happens if you take too much benadryl you into the advertisement and makes you feel good.

We are more attracted by products that make us feel good. Spuds McKenzie sells beer. The quot;Joe Coolquot; camel sells cigarettes. All of these are ways of helping children identify with products either now or for the future. Family Fun 8 quot;This is something the whole family can do together! Star Power 10 Sports heroes, movie stars, and teenage heartthrobs tell our children what to eat and what to wear.

Children listen, not realizing that the star is paid for the endorsement. Bandwagon 11 Join the crowd!

Excitement 12 Watch the expressions on their faces-- never a dull moment, never boring. Scale 13 This is when advertisers make a product look bigger or smaller than it actually is. They perfected it. They still do it best. You just clipped your first slide!

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Jun 11,  · 7 Types of Propaganda Techniques Advertisers Use 1. Card-Stacking Propaganda. Probably the most common of the propaganda techniques top advertisers use today is 2. Name-Calling Propaganda. Have you ever had an archenemy at school? Or a rival at work that you just have to beat at 3. Bandwagon. Apr 07,  · Airplanes do loop-the-loops and cars do wheelies, dolls cry and spring-loaded missiles hit gorillas dead in the chest. This would be fine if the toys really did these things. EXAMPLE Weasel Words 4 By law, advertisers have to tell the truth, but sometimes, they use . Sneaky Ways Advertisers Target Kids Social Media celebrity endorsements. Tweets from reality TV stars, musicians, and other celebs can earn them upwards of Text updates. For teens who can't live without news of Gossip Girl, no problem. Sign up for the show's mobile alerts and Magically.

Skip to Content. You might think you're hip to the tricks that advertisers use to reach kids online. You've seen the ads that play before online games. You know about the flashing banner ads, the contests, the sweepstakes, and even the sponsored Google links that match your search terms.

But as technology advances -- and kids gravitate toward new programs and digital devices -- advertisers have found sneakier ways to capture kids' attention. Advertisers know that the earlier a child learns about a brand, the more likely they will be to buy it later or beg their parents to buy it. Helping kids understand how advertising works can help protect them from being exploited. Visit Admongo , the FTC's ad-education site, for more ways to help kids get ad-savvy.

Also, talk to your kid about protecting his or her online privacy. Kids give advertisers lots of information just by downloading an app or clicking on a sweepstakes. Social networking sites like Facebook, Twitter , and Foursquare are conjuring up ways to make money off the behavioral data they can collect on kids. While you can't protect your kid from preying advertisers entirely, you can help them limit their privacy vulnerabilities -- and cultivate a healthy sense of skepticism toward advertising.

Parents' Ultimate Guide to Support our work! Corona Column 3 Use these free activities to help kids explore our planet, learn about global challenges, think of solutions, and take action. Parenting, Media, and Everything In Between. Sneaky Ways Advertisers Target Kids. More than ever before, advertising and entertainment are inextricably linked. By Caroline Knorr. So how are your kids being targeted? Social Media c elebrity endorsements. That's right, the rich and famous are cashing in on their Twitter fans by tweeting about how much they love a certain product.

And unlike sponsored Twitter ads, these celeb tweets are not labeled "Ad. For teens who can't live without news of Gossip Girl , no problem. Magically Delicious videos.

Did you see that cool video on YouTube? The one starring a leprechaun named Lucky? Lucky Charms has a series of webisodes starring its famous animated spokesperson. These animated videos are also featured on the Lucky Charms website, as is a massive interactive world that plugs Lucky Charms cereal at every opportunity.

Playing with Food. Like Lucky Charms, ads disguised as games are rampant on the web. Be Careful What You Like. Facebook's viral nature plays right into teens' desire for social acceptance. Take Spotify, a social networking music site that publishes your listening activity on Facebook.

It's easy advertising for Spotify. What You Can Do Advertisers know that the earlier a child learns about a brand, the more likely they will be to buy it later or beg their parents to buy it. Updated February 7, About Caroline Knorr.

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